Joe McWilliams
Lakeside Leader

Come August of this year, the old Slave Valley Motors building on 2nd Ave. NW in Slave Lake will house a new business.

East Shore Athletics – located for the past few years in the Brost Building on Caribou Trail – is moving to the downtown location.

Owner Dalton Masur says the goal will be to open as of Aug. 1. There’s lots to do between now and then, including some minor renovations in the new place, not to mention shifting a lot of heavy stuff.

“We’ll begin our move in the weeks prior,” he says.

The new space is similar in overall size, Masur says, but differently laid out. For one thing, it’ll have three separate rooms – one more than the current location. That will provide a bit more flexibility in running classes simultaneously.

The news out of town council a few weeks back was that East Shore had applied for permission to erect a stand-alone sign at the new site. That was approved, but Masur says he doesn’t expect it be ready for the Aug. 1 date. In the meantime there’ll be a smaller sign erected, letting people know about the new business in the neighbourhood.

East Shore Athletics offers group and personal fitness training and nutrition coaching as well as other programs and classes. Check them out online at

The old Slave Valley Motors (and more recently Yamaha) building, at 2nd Ave and 3rd St. NW in Slave Lake. East Shore Athletics hopes to be in business there by Aug. 1 of this year.